A 'Character Study' sketch for a proposed 60-second1986 New Coke commercial. These were produced in London in 1985. As far as I know the production didn't continue to completion. 'New Coke' was famously one of the worst marketting decisions in history and the product was short-lived on the shelves. This rare, significant ephemera provides a good investment opportunity to the collector. On 12 field animation paper.